Business Finders Canada
Make the BUSINESS and Commercial property buying and selling a BETTER experience!
Appraised Value or Market Value to Sell
Most Owners Don’t Know the Real Value of Their Business
Expert Insights from Business Finders Canada. You know what you want to get. You might even have an official appraisal. But unless the market agrees, none of it matters. This is where too many sellers stall — caught between a number on paper and the number real buyers are willing to write a cheque for. If you want to sell, not just list, you need to understand the difference between appraised and market value. Business Finders Canada is here to help.
Appraised Value: A Snapshot, Not the Full Picture
An appraisal sounds official. It uses numbers, formulas, and industry rules. But it often ignores what buyers care about most:
● Momentum
● Profitability trends
● Team, systems, and owner involvement
● How does your business stack up to others for sale right now
Appraised value is internal. Market value is external. And only one leads to offers.
BizBuySell explains why market value matters more than an appraisal.
Market Value: What the Buyer Is Buying
In real terms, market value is this: What someone will pay, based on what they see today, and what they believe is possible tomorrow. Buyers don’t just want your past performance. They want confidence in the future:
● The business should be able to run independently without you.
● Clear, documented processes provide buyer confidence.
● Industry growth potential influences perceived value.
● Strong competitive pricing positions your business better.
Knowing the difference between appraised and market value is critical if you want real offers.
Don’t Price Yourself Out of a Sale
Overpricing based on an appraisal leads to:
● Longer time on the market
● Fewer qualified buyers
● Price reductions that kill momentum
Smart sellers anchor to market value — and close faster, cleaner, and at stronger terms. Are you thinking of selling soon? Get insights on how much your business might be worth.
Learn from Us – Sell Smarter
At Business Finders Canada, we’ve helped hundreds of owners bridge the gap between what they think their business is worth and what the market will pay.
Avoid the pricing traps, position your business right, and attract serious buyers.